AI tools worth using

Writers who want AI help for fiction, scene development, and creative drafting

What it does

AI writing tool focused on creative writing, story development, and helping authors move through drafting and revision blocks.

Marketing teams that want AI copy tied more tightly to performance and conversion goals

What it does

AI writing platform focused on marketing copy, messaging variants, and campaign-oriented content workflows.

People who want AI search with model choice and a more configurable research workflow

What it does

AI search and answer tool with model switching, research assistance, and browsing-oriented workflows.

Creative teams that care about branded workflows and commercially safer image generation

What it does

Adobe image and media generation tool for creating visuals inside a broader creative workflow with enterprise appeal.

People generating marketing visuals and images where text inside the image matters

What it does

AI image generation tool known for prompt-based visual creation with strong support for text-heavy image output.

Creators making concept art, assets, and fast visual explorations for products or games

What it does

AI image creation platform for concept visuals, assets, and production-ready image workflows with broad creative appeal.

Builders who want broad access to open model inference and experimentation from one platform

What it does

Open model hosting and inference platform for running, testing, and building with many foundation models in one place.

Organizations already standardized on Microsoft 365 that want AI inside everyday office workflows

What it does

Microsoft productivity assistant built into documents, presentations, meetings, email, and workplace collaboration flows.